Remember: "It is clear that Viagra needs to be examined not only from a sociological but also from a philosophical point of view"!
The impotency remedy Viagra is the “fastest selling drug in history” (McGinn 1998). It is no longer just a medical phenomenon, but also a cultural icon, appearing in television sitcoms as a pretext for jokes or as a murder weapon. Viagra has socio-cultural implications not limited to sexuality, but concerns various parts of our cultural landscape. Being relatively convincing in terms of bio-medical efficiency, criticism of Viagra has so far mainly been expressed in the (often feminist) “Liberal Arts” camp where Pfizer (the maker of Viagra) is reproached for its profit-oriented negation of any psychological, social, emotional, and relational components involved in impotency. Further criticism ridicules Viagra’s mechanical imagery of a “techno-fix” (Vares & Braun 2006) not only intensifying the medicalization of impotency current since the early 1980s (Tiefer 1986), but also making “sex into a medical function like digestion” (Tiefer 2003) and the fact that Viagra renders masculinity as a mere problem of chemical engineering, plumbing, and hydraulics. A further concern is that through Viagra, the traditional gender role of the “potent man and the happy woman” is restored without any critical revision (Loe 2004). In spite of, or because of, the narrow humanistic basis offered by its producers, Viagra has obtained the status of a lifestyle drug.
It is clear that Viagra needs to be examined not only from a sociological but also from a philosophical point of view.
What do philosophers have to say about the “viagrification” culture? Is there a philosophical principle behind Viagra as a cultural phenomenon?
Possible subjects are:
- Viagra and Posthumanism (artificial life)
- The Body as a Machine
- Reality and Desire
- Pursuing Hedonism. Why not?
- Non-natural sex?
- Ethical concerns about Viagra
- Viagra and the Virtual. Through Viagra the desire is not created but has always been there in a virtual (that is, not actual but also not non-actual) form. Through Viagra the desire becomes (virtually) real.
